News

December 2008

A "One of a Kind" Sock Maker Chooses Taction

Waldoboro, MAINE, and South Strafford, VERMONT - A "one of a kind" sock maker has chosen Taction - The Contact Center to be its face to the public.

Solmate Socks creates hand-finished, mismatched socks in colorful, unique patterns. The central Vermont-based company sells to retailers and directly to the public.

The premium sock company has chosen Taction - The Contact Center in Waldoboro, Maine, to take orders and interact with customers.

Solmate Socks is headed by Marianne Wakerlin, who is known as "The Socklady."

“It's been great to have Taction handling our calls,” said Wakerlin. “My staff no longer has to spend all day Monday handling our many orders from the weekend, and our customers love reaching a helpful, live agent every time they call.”

Wakerlin started her business after she made a huge hit with the more than 100 pairs of socks she knitted for her family and friends. The colorful and complex socks are now made from yarns that are dyed, spun, and knit at small, family-owned businesses in the U.S. They are hand-finished and purposefully mismatched.

The whimsical socks have developed a cult following among hikers, bikers, and other enthusiasts of high-quality footwear. They were raved over by Whoopi Goldberg on ABC's "The View."

The socks are made for everyone from infants to adults in materials like Merino wool and cotton. They sell for about $20 a pair. The company also helps groups use the socks to raise funds for charity projects.

Wakerlin chose Taction - The Contact Center as its public face after meeting representatives of the call center at a conference sponsored by the Vermont New Hampshire Marketing Group.

 “We chose Taction because both companies were started by entrepreneurs who have the same high standards for dealing with their employees and their customers,” Wakerlin said. “It has been a great fit right from the start.&rdquo

 “We're thrilled to have such a premium client onboard,” said Steve White, CEO of Taction - The Contact Center. “Their commitment to their employees and customers is as high as our own. We think our two companies make a fine pair - pun intended - and we're delighted to help Solmate Socks put its best foot forward to the public.”

About Solmate Socks

Guided by the belief that "Life's too short for matching socks," Solmate Socks offers premium, purposefully mismatched socks made from yarns that are dyed, spun, and knit at small, family-owned businesses in the U.S. Solmate Socks was founded by the "Socklady," Marianne Wakerlin, who runs the company from South Strafford, Vermont. More information is available at www.socklady.com, which features the company's colorful footwear, a link to Wakerlin's playful "Sock Blog," and exciting information about this small company's strong commitment to charity work and the environment.

About Taction - The Contact Center

For a quarter century, Taction - The Contact Center has been a leading provider of contact center services for some of the world's most trusted brands. Current and past clients include Smartpak Equine and Canine, Cuddledown, Samsonite, American Express, Kodak, Maine's Office of Tourism, Harbor Sweets, Polaroid, Lotus 1-2-3, and Frank Schaffer Publications. Founded in 1983, the Waldoboro company offers direct-to-consumer services, such as order-taking and customer service, and business-to-business support, such as inside sales, list scrubbing, and more. Taction operates 24 hours a day, seven days a week. Visit www.taction.com for more information.